Some Not So Obvious Outlets For Your Music1x
Last time, we dealt with trying to get a deal for your music in overseas markets. But there is also a great alternative outlet for your music readily available right in your own home. . . namely, on your TV set. More and more unknown and unsigned bands are getting airplay through usage on television shows, and with network and cable channels continuing to grow the opportunities for musicians and songwriters also continues to expand.
Recent major network shows, such as Party Of Five and Homicide, have regularly utilized music that was, for all intents and purposes, demo recordings made by struggling musicians. Much of the music is scripted to be heard by characters on the show, such as on a radio, CD, or even live. While well-known artists are often asked to allow their songs to be used, many respond negatively, not wanting to be seen as "selling out". Others ask only new music be played, to help promote their latest release, even when an older song would be more appropriate to the segment.
Even when a well-known artist does allow usage, the budgets of many shows are not designed for major music expenditures. Therefore, one high profile artist can use up most of the budget thereby leaving the door open to unknowns for the remainder of episode's music needs. By using the music of struggling artists shows get needed music at a budget conscious price, and the artist gets exposure. This creates a win-win situation for both parties. Some network shows even have a log containing information about the music used on shows. Check out nbc.com for examples from some of their shows.
Shows often need instrumental background music, and are often willing to take portions of a song that has the right groove. You can often get interest by creating instrumental versions of your songs, which should be about two minutes in length, to create pieces that they would want to incorporate in their productions.
Once you have music you feel is appropriate for television, whether a particular show or just background music in general, you have to get it to people who make the decisions about what will be used. Most shows have a music director, and by calling the networks, you can get information about who works for which shows. You will be surprised at how willing many of them will be to listen to your music.
The best way to enter the market is through a publisher. Most publishers have A&R departments, just like record labels, and will listen if you call and let them know you have quality materials to submit. Many publishers often push their artists for television usage, both for the exposure and for the remuneration, which can be significant if music is used prominently and often. You can get a lot of leads from the Film & Television Music Guide (E-mail information available at mbr@pacificnet.net ).
Finally, don't be shy1x Let people know you have music that would be right for their TV shows. Act like a publicist (assuming you can't afford to hire one), and get your music out there. . . you never know where it might lead.
Hal B. Selzer
Hal B. Selzer has performed with such superstars as
Jon Bon Jovi and Bruce Springsteen and is a noted music columnist.
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