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Avoiding Bankruptcy

"9-Keys" is an insightful series of "How To's" that addresses vital issues that any business owner can benefit from. They are:


8) AVOIDING BANKRUPTCY

Seated across the desk from a new client, I asked him why he had retained me - a typical inquiry for any consultant meeting a client for the first time. He calmly informed me that he was scheduled for a hearing at the bankruptcy court and he thought that I might be able to help. I asked him why he did not do something about the situation before.

Almost angrily, he said that he did not know about me before, stating it as if it were my fault for not getting in touch with him sooner. During the next few days, I did work up a plan that convinced the creditors to give this firm a little more time. A few of the larger creditors even put up 10 percent of what was owed to them, for immediate operating cash.

Most bankrupts never develop enough awareness to learn that they are the problem. It is much easier to blame others for our own failings or mismanagement. I asked some business owners who were in the middle of bankruptcy proceedings, what caused their financial downfall.

They answered, "the government, the unions, crooked vendors and lazy workers." Not one even remotely hinted that it might be at least partially due to some failing in their own management methods. It is very rare that I am called in by business owners who are close to bankruptcy, for they are usually convinced of the righteousness of their views.

Most of the time, those who find themselves in serious financial difficulty, think that if they could just borrow a little more money, everything would work out. The reality is, however, that if a business is not operating profitably, and the management does not learn how to control money, any additional funds will eventually slip through the till like water through a leaky bucket, resulting in greater debt. The questions that should be asked are how to get more out of the money you already have, and how to pay back the money you would still need to borrow and to project the payback before you borrow.

Money scheduling is important regardless of which direction interest rates are moving. Business owners should avoid borrowing money to pay bills if the interest rate is greater than their gross profits.

Bankruptcies do not happen overnight. Unfortunately, too many business people lark the financial discipline to know their condition until its too late. The time to avoid being trapped by high interest rates is before the problems responsible for the cash drain, get out of control.

Successful business people must learn how to use money, just as they learn to use their equipment, goods and services, and people. If they poorly schedule any of these elements, they are going to fail. They must guide and motivate their personnel so that they perform at the highest possible level. They must control their purchases and inventories so that material is used best. They must see that their equipment is fully utilized. They must use money as the oil that lubricates these elements. If you run out of oil, the machine grinds to a halt.

Unfortunately, too few small business owners think about the scheduling of money.

Rarely do I see a small company that pre-plans its cash flow requirements. They first seriously consider their cash flow requirements at the moment they discover that there isn't enough money to pay current bills. Even profitable business people can get into fiscal trouble if money isn't tightly controlled.

A business might show a profit on the books, but have too much money tied up in slow-paying or even questionable receivables. It may show a profit with excess money tied up in sluggishly turning inventories. A potentially profitable business could fail from expanding faster than its own capital base. It does not require a special skill to make a reasonably accurate cash flow projection. With an analysis of their own histories, business owners can determine what their expenses will be in the weeks and months ahead and then project what is reasonable to expect in receivables

in that period. Wise fiscal managers know their money needs, establish credit lines in advance of need, and project the payback before they borrow.

By Gerard Major

Mr. Major's firm Confidential Practices, Inc. offers free consultations. Their Web site can be reached by clicking here.
 

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