1.

How many times do you read your favorite magazine a month

1-3x

4-6x

7x or more

No Answer

TOTAL

58.8%

16.3%

9.2%

15.7%

ENGLISH

63.6%

19.3%

9.7%

7.4%

KOREAN

54.9%

11.9%

9.8%

23.3%

NO READING PREF.

61.4%

17.5%

8.8%

12.3%

2.

Would you be interested in reading a magazine on the internet

YES

NO

MAYBE

No Answer

72.2%

19.8%

1.2%

6.7%

77.3%

17.0%

1.1%

4.5%

70.5%

18.7%

1.6%

9.3%

71.9%

21.1%

0.0%

7.0%

3.

How many times do you read the newspaper in a week?

1-2x

3-4x

5x or more

Never / No Answer

27.1%

25.3%

33.9%

13.7%

35.2%

19.3%

28.4%

17.0%

19.7%

28.5%

39.9%

11.9%

22.8%

26.3%

42.1%

8.8%

4.

Which language do you prefer to read?

KOREAN

ENGLISH

     No Preference

No Answer

45.1%

40.6%

9.8%

4.5%

5.

Do you use the Internet?

YES

NO

No Answer

81.6%

13.5%

4.9%

90.9%

5.7%

3.4%

73.6%

19.7%

6.7%

78.9%

15.8%

5.3%

   . . .OF KOREANS WHO USE THE INTERNET

6.

From where do you access the Internet?

HOME

OFFICE

SCHOOL

HOME & SCHOOL

HOME & OFFICE

ALL 3

No Answer

54.8%

17.0%

8.5%

6.0%

11.0%

2.0%

0.8%

46.9%

10.6%

11.3%

11.3%

16.3%

2.5%

1.3%

63.4%

19.7%

6.3%

0.7%

7.7%

1.4%

0.7%

51.1%

20.0%

11.1%

2.2%

15.6%

0.0%

0.0%

7.

How many times do you use the Internet in a week?

1-2x

3-4x

5x or more

No Answer

24.8%

20.5%

52.0%

2.8%

16.3%

15.0%

66.3%

2.5%

29.6%

25.4%

42.3%

2.8%

31.1%

22.2%

44.4%

2.2%

8.

How much time do you spend on the Internet in a week?

15 - 30 Min.

30 - 60 Min.

1 - 3 Hrs.

> 3 Hrs.

No Answer

18.5%

18.0%

17.8%

42.0%

3.8%

15.0%

16.9%

15.0%

52.5%

0.6%

16.9%

17.6%

19.7%

36.6%

9.2%

24.4%

17.8%

26.7%

31.1%

0.0%