KoreanDay Target Audience Demographics

Genders: Male & Female Age Group: 22 to 45 Education: Some College or College Graduate Languages: English & Korean Regions: USA, Aus./ NZ, Canada,                 Japan, Korea Primary States: California Hawaii Illinois Maryland New York Pennsylvania Texas Virginia Washington D.C. Washington State

Banner Ad Specifications:

File Format: GIF, JPEG or Animated GIF* Dimension & File Size: Type 1: 468 pixels wide by 60 pixels high (10 Kb max.) Type 2: 320 pixels wide by 60 pixels high ( 8 Kb max.) Type 3: 234 pixels wide by 60 pixels high ( 7 Kb max.) Type 4: 125 pixels wide by 125 pixels high ( 7 Kb max.) Type 5: 125 pixels wide by 90 pixels high ( 5 Kb max.) Type 6: 100 pixels wide by 50 pixels high ( 5 Kb max.) Banner Design Services are available at competitive rates *with KoreanDay approval For A Banner Positioning Illustration Click Here

Schedule of Rates

*  Premium placement on header of all pages. ** Premium placement on left margin of all pages. Available Discounts: 25% discount for 3 consecutive months commitment 35% discount for 6 consecutive months commitment Note that all rates are subject to change without prior notice. Promotional opportunities include content tie-in's, e-mail newsletters, contests, sweepstakes, and surveys. Advertisers are welcome to use their own ad server to measure impressions.

Placing A Banner Ad

The following items of information are required in order to place your ad. link URL the banner location/ URL company name banner start and end dates payment information (Check or Money Order) For further information email sales-inquiry@the-day.com

Suggested Techniques For Effective Banner Ads Professionally created banners work best. To avoid delay and to increase response rates: Create your banner ad to the exact dimension noted for that type. Images adapted for the size may not appear crisp if the image is not recreated and are only resized. Clear graphics work best. Minimize words on the ad. Make it simple and to the point. Use upper and lower case text since it is the easiest to read and does not seem like someone is SCREAMING, AS ALL CAPITALS DO. Immediately draw attention by stating an obvious benefit, such as "Win $100,000 instantly1x" Make sure you write "click here" in some manner on the graphic. The design should have a button or some form of image that looks like it is supposed to be "clicked." The file size needs to be small so use pure, not blended, colors in the design. If your URL is easy to remember it should also appear on the banner, such as "www.a1.com" This will build awareness allowing additional visits at a later point. Animation, done tastefully helps. Avoid excessive "flashing" since flashing can be annoying if it is overdone. Be clear on the "Call To Action," such as "Join Now." Do create a sense of urgency, "Join Now and You May Win $100,000." Colors should be bright. Overly contrasting colors such as red and black are normally less effective than bright colors such as orange, yellow, blue and green.

Advertising Terms and Conditions

KoreanDay.com, Inc. unconditionally reserves the right to refuse any advertising request, or to cancel any advertising that does not fulfill any contractual obligations. Ads are subject to prior approval by KoreanDay,com, Inc. KoreanDay.com, Inc. reserves the right to make editorial changes, including but not limited to: substitution of one page for another, ad placement on the page, and the frequency of ad banner changes for any or all advertisers. Ads must be prepaid in U.S. denominated dollars. Banner changes are allowed up to twice per month. Banners must be available from a Web site, or sent to us via email. KoreanDay.com reserves the right without exception to change rates at its sole discretion.

Glossary of Terms

Hits: The number of files downloaded by viewers. Hits (raw): The number of graphic images and HTML pages, together, downloaded. Page Views: The number of readers who view a given page, or a given banner ad on that page. Banner Ad: The graphic ad, normally a GIF format image. The size is measured in pixels Click Through When a viewer clicks his or her mouse on a banner ad and then is transported to the advertiser's Web page. Click Rate The measured percentage of viewers that click on a banner ad(s).

To Contact Us

KoreanDay offers many flexible advertising opportunities to maximize the return on your investment. To receive additional information on our varied advertising opportunities at KoreanDay, please fill out the form below or call us at 914.423.5780.

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KoreanDay.com, Inc. 116 Lake Ave., Suite: 200 Yonkers, New York 10703-2710 USA	Email: sales-inquiry@the-day.com